If you mention Super Bike market or a big motorcycle market in the past. Of course, the first brand. That many people will be reminded of a BMW located next to a very exact While the image of the Big Bike presented it. Whether it's participating items are all but demonstrates the potential of BMW they did not address second to none.
In the Thai market, even in the most popular car Super Bike is not as much as the international market. But it is not ignoring the market. Likely because the market demand has started to continue. The BMW also address awareness of the importance of these markets. And was assigned as the ML Lily Prawit national policy direction for the second goal of the camp paddle wheel blue leader of the super premium market in Thailand
+ + + Performance in the past.
Works in sales last year were about 142 vehicles, while sales figures since the beginning of last year, considered a very good response from customers. The factor comes from the introduction of new models 4 models in the motor show include BMW S 1000 RR, which is a sports car, Super Bike first version of the BMW U, followed by BMW F 800 R "The Naked. Bike ", BMW R 1200 GS / Adventure and the BMW R 1200 RT.
The BMW S 1000 RR in models imported from the original 20 cars now add up to 40 vehicles a result of a good response as a result of a sports product. To expand its customer base from a group of adults, it extends to its clients the child down. It also expanded sales of its competitors eat into existing markets as well. In addition, the fleet market segment or group of organizations, agencies have to order the BMW car is located more than 300 cars in the past.
+ + + Evaluate the impact of negative factors that occur.
Uncertain political events that occurred. Impact on the showroom and service center located near the assembly area, because the consumer uncertainty. And not in the mood to spend Or even to car navigation services, it does not come However, after everything is back to normal. Operators, it is estimated that the overall return to better Whether it is economic investment to share the whole drive back to recover again in the second half.
+ + + A half years after the launch of a new car.
We just opened the car special edition of "30 Years GS" to celebrate 30 years of BMW GS with application to distribute a total of 4 versions of model 5 per car, including BMW R 1200 GS "30 Years GS", BMW R 1200 GS Adventure. "30 Years GS", BMW F 800 GS "30 Years GS" and the BMW F 650 GS "30 Years GS" which is the dominant color of each model is available in Alpine. White, with red upholstery and finally Luck GS and F800 GS models R1200 GS Adventure with a 30-year anniversary symbol is a unique color of the BMW Motorrad Motorsport is red - blue
In addition, there are plans to bring new models come to market again during the rest from now. Who are now considering whether to bring a car into which version.
+ + + Strategic plan to drive the second half.
Strategy in the second half. In addition to the new car to enter the market then. Service with a number of showrooms and service centers such as the Barcelona Motor, BK Motors, Rama 3, Chiang Mai and Phuket, which all staff, advanced technology, equipment, special tools. Working with real-time. And can connect to a technical center in Germany directly, spare parts inventory system, a training standard. The customer service with focus on closely monitored. Current customers of BMC W. totaled more than 1,000 people, which will be provided for activities with customers on a regular basis, such as driver training, participation in Chiang Mai or Phuket Bike Week Bike Week.
Strategic sale. Because a company in the BM W Group. The strength of the financial proposals through the campaign, B. M. W. Sierra Financing Real Estate Services "The opportunity for consumers who want a car owner simply by starting early repayment at the core of thousands per month. Such an offer open to customers facing increasing. Current Price Super Bike of BMW U From 639,000 -1,390,000 Baht
+ + + Overall competitiveness of Car Market, Big Bike.
Competition in the market for Big Bike was present. Has continued to grow there.
Both brands from Japan, Europe To compete against each other clearly. However, BMW U. Believe that it is the leader in the Super Bike from a variety of products than its competitors, the availability of services of showroom and service center. While competing with a group of Gray Market to which the car to sell it. Were seen as less. And most of the car in the old version. In the center of the BMW Car U is open to the Gray Market, but the focus will remain the customers first before their own.
+ + + Sales target this year.
For sales targets placed at 150 units, however, results of operations during the past found that customers are responding very well. The need to adjust the target sales is expected to be increased by approximately 50% into the car in the group, affecting the Euro 50%, turing 25%, sports and on-road 25%, while sales. from the fleet. Organizations, agencies, representing 10-15% of total sales.
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