Racing boiling oil market. ELF camp opened a new shop "ELF MOTOZONE" hope to create a software and Resorts brand to customers. Out of marketing activities do not stop Year-end target growth of 20%.
Mr earth more oil development, group product manager Elf. Co., Ltd. 1919 Sitthiphol affiliates that of Pol.
Manufacturer and distributor of automotive parts, Thailand's leading automotive company said Tony Lo Ta Oil (Thailand) Co., Ltd.. Which is the parent company of the Elf oil. Has developed a new store format. The appointed under the concept of "ELF MOTOZONE" which in other countries has opened in this format already. The initial improvement stores to oil distributors ELF were 30 stores in Bangkok and other provinces.
Format "ELF. MOTOZONE "a concept is key. Selection of shops with quality standards set by the company. And thereafter to be furnished. A product of Elf. Technology and support equipment technician training and promotional activities. By modifying the model in this format will be 3, B and C because each area at different stores. But the average will spend 100,000 baht, or may be more or less.
ELF current distributors across the country with over 370 locations, changes in this new format will gradually change continuously. ELF and expected results of the adjustment will create a new perception of the consumer. Or a brand software sector. Make consumers remember the brand of the ELF. Meanwhile, Elf plans to expand its network. Because the current amount of customers who wait more than 1,000, but will expand gradually Degongnegdegongnegn.
In addition to planning the network. This year, ELF also continued market penetration. The handshake with Tony Lo Ta Oil (Thailand) Limited. Open the Team's "ELF SMART SPORT RACING TEAM", which is the main sponsor of the competition this year from 7 field and have a race team at the famous San Chuck Sak, brother of Sri tea varieties that will be used motorcycles in generation version of Honda CB 1000 R R R 2009, numbers 78 and 79 in the context of competition with a lantern net algorithm sweet As team manager.
"This year we will focus on event marketing through motorsports. This is part of our brand is well known and strong brands. Meanwhile, we will be marketing the trailers to the company's net results. Whether it is entertainment, various concert events. "
Mr. Pipop said that he had competition in the oil market of motorcycles is fierce. The number one is Castrol. The market share of over 20%, while the ELF has a market share of 2%, a small proportion. Due to sales volume compared to its competitors to a smaller number. The average sales of about 2 million liters of the total market that sold 60-70 million liters per year.
The performance of Castrol in the past to find that Four-stroke engine oil sales grew more than 20%, while the proportion of two-stroke began to decrease. Because the car market is small. The growth factor from the total market growth. With many competitors that are marketing strategies such as Castrol that is organized to provide the same standard price. Modify the path distribution Or PTT. At competitive pricing. The ELF is expected to end years of sales growth of about 20%, or 2 million liters of oil.
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